The Mother Ship

For nearly 3 years, I was "the voice" for Converse online. I wrote and concepted nearly everything, including the main branding site, microsites, stores, email, banners and beyond. In addition to exceeding aggressive sales goals, the site won numerous awards and was featured in the CA Interactive Annual two years in-a-row.

AGENCY: ZAAZ
WRITER: Jim Terry
DESIGN/AD: Kristen White
ECD: Jon McVey
CD: Tim Klauda
ACCOUNT MANAGER: Kortni Whittle                   ACCOUNT DIRECTOR: Beth Nouguier

Football. Baseball. Softball. LaCrosse. Nike recently formed a new group with all four of these sports under a single umbrella. To help launch Nike Field Sports internally, we designed and printed a brand manifesto book focusing on the core principle shared by all of these sports: Teamwork.  

CLIENT: Nike
WRITER: Jim Terry
CD: Keith Crawford
DESIGN: Rosie Lee
 

TV commercial for the iconic Las Vegas "What happens here, stays here" campaign. In addition to broadcast, we also created digital and social extensions of these spots.. 

CLIENT: Las Vegas Convention and Visitors Authority

AGENCY: R&R Partners

CD: Jim Terry

ECD: Arnie DiGeorge

WRITER: Leigha Bowser

AD: James Coleman

Agency Producer: Gerri Angelo

Account Manager: Cassidy Francois

Director: Roderick Fenske

Production Company: Bully

Music: Yessian

Anthemic TV commercial for Coldwell Banker featuring the dulcet tones of Tom Selleck. As the bottom dropped out of the real estate market, we had to remind people that the value of a home was about more than just a financial investment. Prepare to feel all warm and fuzzy inside. 

AGENCY: Siltanen & Partners
CCO: Rob Siltanen
CD/AD: Scott Bremner
ACD/WRITER: Jim Terry
SR. WRITER: Brian Howell
DIRECTOR: Carolyn Chen

A digital takeover of the Chicago Fashion Outlet Mall, these LED boards were focused on helping make Hyundai and Black Friday savings feel oh-so-sexy. 

AGENCY: Innocean
WRITER: Jim Terry
AD: Doug Mukai
CD: Lon Davis / Skip Tramontana
CCO: Eric Springer

Camp Google is an online summer camp designed to get young kids asking questions about science, nature, music and beyond. I was part of the 72andSunny creative team who created the videos and DIY science projects rolled out over the 4 weeks of camp. From a kids cooking show at NASA to grooving with Zendaya, it was one wild ride. #DoItForTheKids 

AGENCY: 72andSUNNY

WRITERS: Robert Cull / Caspian Michalowsky / Jim Terry

AD: Ed Broussard  / Dave Williams / Ryan Davis / Slava Morshch

A series of videos showcasing how Dell customers are utilizing AI and other technologies to transform industries, economies and society.

CD/COPY: Jim Terry
CD/AD: Allison Hembt
GCD/COPY: Susan Corbo
GCD/AD: Becky Armentrout
ACD/COPY: Michael Streiter
ACD/AD: Yesica Aguirre
SR COPY: Melissa Stuart
AGENCY PRODUCER: Irene Yardley
AGENCY: VML

TV commercial for the iconic Las Vegas "What happens here, stays here" campaign. In addition to broadcast, we also created digital and social extensions of these spots.. 

Ad Age CREATIVITY review. https://bit.ly/2JqR3KW

CLIENT: Las Vegas Convention and Visitors Authority

AGENCY: R&R Partners

CD: Jim Terry

ECD: Arnie DiGeorge

WRITER:: Aaron Cunningham

AD: Kameron Paries

Agency Producer: Gerri Angelo

Account Manager: Cassidy Francois

Director: Roderick Fenske

Production Company: Bully

Music: Yessian

An online game promoting Universal Pictures' social media thriller, "Unfriended." Derived from the classic drinking game, "NEVER HAVE I EVER . . . " was created to play with friends online. But be prepared for some awkward moments when these questions reveal more about you and your friends than you ever wanted to know. 

In addition to writing instructional, game-flow and social media copy, I also wrote a couple hundred questions designed to make people squirm and hopefully LOL! 

www.UnfriendedMovie.com/NeverHaveIever

AGENCY: North Kingdom
CLIENT: Universal Pictures
CD: Kali Adams
PRODUCER: Catherine Lee
WRITER: Jim Terry

Having grown up in the Pacific Northwest, I'm no stranger to life on the farm. Over the years, I've had the opportunity to help create wholesome goodness for brands like Organic Valley, Darigold, Farm Aid and more. 

AGENCY: Livengood-Nowack
WRITER: Jim Terry
AD: Bob Thompson
CD: Rick Dalbey
PHOTOGRAPHER: Joni Kabana

More than just a repository of information, a primary objective of this website redesign was to develop a fun, engaging and inspiring brand personality. Despite coming from a wide variety of different sources, we wanted the content to establish and maintain a consistent voice. 

AGENCY: The Barbarian Group
WRITER: Jim Terry
AD/DESIGN: Jessie Rauch
CD: John Alderman

Hangtags for select Converse shoes. It's the little details that make all the difference.

AGENCY: Sandstrom & Partners
WRITER: Jim Terry
CD/DESIGN: Steve Sandstrom
 

In a hurry? No problem-o. This first video is an abridged tour of some digital projects I concepted and wrote--along with some jammin' tunes from Muse and The Chemical Brothers. Hopefully it will be worth your 2:30. So crank it up, sit back, and enjoy already! Got a little more time to browse? This page also includes an ever-changing assortment of other digital goodies--platforms, videos, social, banners, email and other one's and zero's made to dance . Enjoy.

National Volkswagen Dealer collateral featuring Max, the much-beloved VW spokesbeetle.

AGENCY: Crispin Porter + Bogusky

WRITER/ACD: Jim Terry

ART DIRECTOR/ACD: Mel Kreilein

ACCOUNT DIRECTOR: Jeff Graham

ECD: Andrew Keller / Rob Reilly

Manifesto for Jordan, circa August 2012. Looking to reboot an iconic basketball brand, generate some enthusiasm internally, and establish some benchmarks for moving forward, Keith Crawford hired me to craft a new manifesto for Jordan. A small run of books were printed and distributed to staff and key stakeholders. Mike got one, too

CLIENT: Jordan
WRITER: Jim Terry
CD/DESIGN: Keith Crawford
 

Besides their packaging, this was the first branding work for Coors-owned Blue Moon Brewing Company. Their website gave us an opportunity to speak to the craft of brewing and establish the voice of Blue Moon.

AGENCY: Razorfish (Portland)
WRITER: Jim Terry
AD: Bob Thompson
CD: Bob Vandehey / Tim Sprowl
ECD: Jim Gibson
ACCOUNT MANAGER: Eric LePire

A social campaign for Dell Technologies featuring University of Texas computer science student, Tanay Garg, Dell XPS 13, and the ‘Joy’ bot from our holiday campaign. Special shoutout to Art Director, Gilbert Aguirre, who took this campaign and ran with it. These posts garnered the highest response of any Dell social campaigns in the last several years.

CD/COPY: Jim Terry

CD/AD: Allison Hembd

AD: Gilbert Aguirre

PRODUCTION: Resonant Pictures

A new campaign promoting Hyundai's sponsorship with the NFL and local market teams like the Houston Texans. Local Houstonites know that the Texan fan section is called The Bullpen. Football and Hyundai: What's not to love? 

AGENCY: Innocean
WRITER: Jim Terry
AD: Doug Mukai
CD: Lon Davis / Skip Tramontana
CCO: Eric Springer

Longtime spokespandas, Eddie and Tom-Tom, continue their legacy of hijinx in this 360 campaign including TV, social, outdoor and POP.  

AGENCY: Siltanen & Partners
WRITER/ACD: Jim Terry
SR. ART DIRECTOR: Chris Caparro
ECD: Joe Hemp
CCO: Rob Siltanen

A brand known for inexpensive, gimmicky shoes, Skechers needed a personality makeover to get credibility with their new Performance Division. This TV spot lets runners know that Skechers sponsors America's #1 marathon runner, Mebrahtom Keflezeghi. (But you can just call him Meb.) It was the foundation of a bigger campaign inviting runners to "Put yourself in Meb's shoes."

AGENCY: Siltanen & Partners
WRITER/ACD: Jim Terry
SR. AD: Chris Caparro
CD: Rex Fish / Joe Hemp
ECD: Joe Hemp
CCO: Rob Siltanen

See more fun Skechers work below.

As a proud sponsor of the 2016 Marine Corps Marathon, Hyundai wanted to show the troops a little love. We developed materials to promote the event and have strong presence along the Washington D.C. course on the day of the run. God bless America . . . and Hyundai by association.

AGENCY: Innocean
WRITER: Jim Terry
ART DIRECTOR: Doug Mukai
CD: Lon Davis
CCO: Eric Springer
 

In Texas, keeping your house cool during the sweltering summer months can be expensive. Our goal was to promote Reliant's flat rate plan to help their customers avoid stickershock when opening their bills during peak summertime use. It's predictability -- for people who don't like surprises. 

Recognize that voice? It's Matthew McConaughey. To get into character, we asked him to record shirtless. 

AGENCY: Innocean
WRITER: Jim Terry
A/D: Jackie Franklin
CD: Chris Halas / Tricia Ting
ECD: Greg Braun

Converse recently launched a new website just for Canada. To help spread the word, we created this kit for sneakerheads and social media influencers. I could tell you all about it, but this video blogger does a pretty good job of showing off the detailed design and copy in this retro-themed kit. 

AGENCY: Spoke
DESIGNER: Sam Bowman / Flightdeck
WRITER: Jim Terry
PRODUCER: Katelyn Annese

Here's a mish-mosh of samples from my archives. Remember long-copy print ads from the days of yore? (And one of my favorites has no words at all.)

Smart.

Funny.

Deep.

Human.

Uh-huh.

That's right.

Daddy got range.